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Iman Shumpert | New Beginnings

New York Knicks guard Iman Shumpert shows us another side to his energetic character with this intimate video where he cuts off his signature high-top. The 6’5″ Chicago native opens up and speaks on...

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adidas Mutombo‏

In honor of the adidas Mutombo 20th anniversary, adidas Originals will be releasing a black and white rendition of the signature shoe. Set to hit the shelves December 14th, the Mutombo basketball shoe...

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#KicksforKids Charity Shoe Drive & Bike Life Holiday Giveaway (Baltimore)

adidas, Shoe City and Sneaker Suite hosted the 6th Annual Kicks for Kids Charity Event at the newly remodeled Mondawmin Mall location. #KicksForKids is an event aimed to help raise money to distribute...

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Day 1- Kicks for Kids In-Store w/ Freeway & Chino

This past weekend marked the 6th annual Kicks for Kids charity shoe drive presented by Sneaker Suite, adidas and Shoe City.         The grand re-opening in-store event took place at the newly remodeled...

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Day 2: Kicks For Kids In-Store w/Freeway and Black Cobain

The energy was high, employees were dressed their best and the store was in perfect order as customers floated in and out doing their holiday shopping. The stage was set for a great day to support a...

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adidas Top Ten

Originally introduced in 1979, the Top Ten was designed for the top 10 most elite professional basketball players of the time. With a clean, all leather high-top design and padded collar coupled with a...

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adidas Top Ten East vs West

adidas Originals is launching an All-Star edition Top Ten pack in anticipation of the New Orleans festivities. This February the league’s favorite players from the Eastern Conference will be pitted...

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adidas Originals Top Ten “2 Good to be T.R.U.”

adidas celebrates 2 Chainz first national headlining tour with the new adidas Top Ten “2 Good to be T.R.U.”. This collaboration is an adidas Top Ten Hi is an all-black rendition with gold hardware,...

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2 Chainz x Adidas “Top Ten” Vlog

During NBA All Star Weekend,  2 Chainz released his signature Adidas Top Ten sneaker. In this vlog, Chainz speaks on the deal, sneaker design & aesthetics, along with general response from fans and...

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adidas Mutombo Blue & White Colorway

In a continued celebration of the adidas Mutombo 20th anniversary, adidas Originals will be releasing a blue and white colorway of the signature shoe. The Mutombo signature basketball shoe was...

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New Release: adidas Originals EQT Support

 adidas Originals EQT Support Yup, it’s about that time! The adidas Originals EQT Support RF and EQT Support ADV releases today and they are worth the wait. The sleek design and dope colorway of these...

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Top 10 Sneakers Under $100

Get Ya Shmonies Worth Looking good doesn’t have to cost you an arm and a leg. Summer is coming soon so it might be a good idea to check out our Top 10 under $100. What makes this 10 worthy? Well, all...

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Easter Disco

The Stokey Project Presents: Easter Disco Easter Sunday was a day of fun and celebration thanks to The Stokey Project, adidas, and Shoe City. All children 12 and under were invited to come out and...

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Bet You Didn’t Know: PUMA & adidas Edition

PUMA & adidas     Adolf and Rudolf Dassler I bet you didn’t know that the founders of PUMA and adidas were brothers! No, like the real kind. Rudolf Dassler was born March 26, 1898, and his younger...

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The Takeover

Girls Do It Better! Gender lines within athletic footwear are blurred in today’s society! Women are definitely taking over what are subconsciously known as “male athletic footwear”. Let’s examine how...

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adidas EQT Support 93/17

The exception to the rules Fashion rules are obsolete nowadays. People pretty much wear what they want as long as they look good. I mean honestly, some of these rules don’t make any sense at all like...

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The Never Give Up Community Showcase

Where I’m from, giving up wasn’t an option -Stokey Cannady The Never Give Up Show Case was a community service initiative put together by The Stokey Project with support from adidas, and YCMC.com. The...

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The Adidas forecast

The Adidas Forecast Adidas is reigning supreme right now, everywhere you go the “Brand With the 3 Stripes” are all you see. For the past few years, they’ve done a great job of reinventing the brand...

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YCMC Takes Over ComplexCon – Part 1

Full of excitement, limited releases, celebrity appearances COMPLEX CON was nothing short of an “EXTRAVAGANZA”. YCMC got the opportunity to attend this weekends festivities an connect with a ton of...

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Yeezy Boost 350 V2

 Yeezy Boost 350 V2 Launch Date: November 25, 2017 Men: AH2203 ($220) Sign up now on YCMC.com for a chance to purchase

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